Jointly held by China Tourist Hotel Association and Sinoexpo Informa Markets, Hotel Plus Mockup Room Show and Shanghai International Hotel Investment & Franchise Expo (HIFE) invite the hottest hotel management groups and design firms every year to present their latest hotel brands and concept guest rooms in real-life scenario. It has become the preferred platform of many hotel groups such as InterContinental, Hilton, Dossen, New Century, Wanda, Shimao and Greenland to release new brands. Gathering national top developers and hoteliers under one roof, the show provides the most competitive hotel brand solutions, making it the biggest hotel investment and franchise event in China.

In the past decade, Hotel Plus Mockup Room Show gathered over 70 hotel mockup rooms, 500 speakers and couples of national and international premium companies in the hotel supply chain. Through summit forums integrated with mockup rooms, the show worked as the platform and hub for hotel management groups, local tourism bureaus, real estate developers, investors, owners and vertical media to share industry news, learn market trends and exchange market information, achieving the three goals – investors and managers, projects and designers, products and channels.